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Brand building can be one of the most significant things you can do for your new or existing business. A solid brand building process can transform your business from a small player into a successful competitor.

Your customers will develop a deeper level of trust for your brand and be more likely to purchase what you are selling. It allows you to develop a consistent message and visual identity to reinforce your mission – that’s why it is important to integrate your brand into every aspect of the customer’s experience: from your shop/office front to your website, to your personal interactions.

Most businesses spend a lot of time and money trying to win new customers, and not very much on keeping the ones they already have. But that can be the wrong way around.

It’s generally accepted that it can cost up to five times more in marketing expense to acquire a new customer than it is to get an existing customer to buy from you again; not to mention being up to 50% less effort and resource to sell to existing customers than to brand new prospects.