---
title: Auckland Chamber Blog | Mike Hall
description: Welcome to the Auckland Chamber blog. Visit us here for updates, news and information about business in Auckland.
---
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# Blog
## Mike Hall
### Recent Posts
## [Building your brand](https://blog.aucklandchamber.co.nz/blog/building-your-brand)
By [Mike Hall](https://blog.aucklandchamber.co.nz/blog/author/mike-hall) on September 07, 2018
- [Tweet](https://twitter.com/share)
[](https://blog.aucklandchamber.co.nz/blog/building-your-brand)
Brand building can be one of the most significant things you can do for your new or existing business. A solid brand building process can transform your business from a small player into a successful competitor.
Your customers will develop a deeper level of trust for your brand and be more likely to purchase what you are selling. It allows you to develop a consistent message and visual identity to reinforce your mission – that’s why it is important to integrate your brand into every aspect of the customer’s experience: from your shop/office front to your website, to your personal interactions.
[Read More](https://blog.aucklandchamber.co.nz/blog/building-your-brand)
0 Comments [Click here to read/write comments](https://blog.aucklandchamber.co.nz/blog/building-your-brand#comments-listing)
Topics: [business](https://blog.aucklandchamber.co.nz/blog/tag/business), [brand](https://blog.aucklandchamber.co.nz/blog/tag/brand), [brand building](https://blog.aucklandchamber.co.nz/blog/tag/brand-building)
## [Keeping customers… and keeping them happy](https://blog.aucklandchamber.co.nz/blog/keeping-customers-and-keeping-them-happy)
By [Mike Hall](https://blog.aucklandchamber.co.nz/blog/author/mike-hall) on April 18, 2018
- [Tweet](https://twitter.com/share)
[](https://blog.aucklandchamber.co.nz/blog/keeping-customers-and-keeping-them-happy)
Most businesses spend a lot of time and money trying to win new customers, and not very much on keeping the ones they already have. But that can be the wrong way around.
It’s generally accepted that it can cost up to five times more in marketing expense to acquire a new customer than it is to get an existing customer to buy from you again; not to mention being up to 50% less effort and resource to sell to existing customers than to brand new prospects.
[Read More](https://blog.aucklandchamber.co.nz/blog/keeping-customers-and-keeping-them-happy)
0 Comments [Click here to read/write comments](https://blog.aucklandchamber.co.nz/blog/keeping-customers-and-keeping-them-happy#comments-listing)
Topics: [Resources](https://blog.aucklandchamber.co.nz/blog/tag/resources), [Productivity](https://blog.aucklandchamber.co.nz/blog/tag/productivity), [Getting customers](https://blog.aucklandchamber.co.nz/blog/tag/getting-customers)
[All posts](https://blog.aucklandchamber.co.nz/blog/all)
### Welcome to the Auckland Business Chamber blog
We hope you’ll find this content valuable and useful for your business.
If you require any more resources or advice, please don’t hesitate to take advantage of our free library of tools available at [Chamber Business Tools](http://www.chamberbusinesstools.co.nz) or simply call us on 0800 543 543 and speak to one of our experts
### Subscribe
### Recent Posts
### Topics
- [Resources (4)](https://blog.aucklandchamber.co.nz/blog/tag/resources)
- [growing business (4)](https://blog.aucklandchamber.co.nz/blog/tag/growing-business)
- [Business Support (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-support)
- [Business planning (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-planning)
- [Productivity (3)](https://blog.aucklandchamber.co.nz/blog/tag/productivity)
- [Training (3)](https://blog.aucklandchamber.co.nz/blog/tag/training)
- [business (3)](https://blog.aucklandchamber.co.nz/blog/tag/business)
- [government (3)](https://blog.aucklandchamber.co.nz/blog/tag/government)
- [start ups (3)](https://blog.aucklandchamber.co.nz/blog/tag/start-ups)
- [Programmes (2)](https://blog.aucklandchamber.co.nz/blog/tag/programmes)
- [SME (2)](https://blog.aucklandchamber.co.nz/blog/tag/sme)
- [brand building (2)](https://blog.aucklandchamber.co.nz/blog/tag/brand-building)
- [business mentors (2)](https://blog.aucklandchamber.co.nz/blog/tag/business-mentors)
- [china (2)](https://blog.aucklandchamber.co.nz/blog/tag/china)
- [entrepreneurs (2)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneurs)
- [exports (2)](https://blog.aucklandchamber.co.nz/blog/tag/exports)
- [get customers (2)](https://blog.aucklandchamber.co.nz/blog/tag/get-customers)
- [trade (2)](https://blog.aucklandchamber.co.nz/blog/tag/trade)
- [Getting customers (1)](https://blog.aucklandchamber.co.nz/blog/tag/getting-customers)
- [Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/health)
- [Physical Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/physical-health)
- [Wellbeing (1)](https://blog.aucklandchamber.co.nz/blog/tag/wellbeing)
- [Work-life Balance (1)](https://blog.aucklandchamber.co.nz/blog/tag/work-life-balance)
- [authenticity (1)](https://blog.aucklandchamber.co.nz/blog/tag/authenticity)
- [brand (1)](https://blog.aucklandchamber.co.nz/blog/tag/brand)
- [business advice (1)](https://blog.aucklandchamber.co.nz/blog/tag/business-advice)
- [careers (1)](https://blog.aucklandchamber.co.nz/blog/tag/careers)
- [community (1)](https://blog.aucklandchamber.co.nz/blog/tag/community)
- [course (1)](https://blog.aucklandchamber.co.nz/blog/tag/course)
- [defining vision (1)](https://blog.aucklandchamber.co.nz/blog/tag/defining-vision)
- [diplomacy (1)](https://blog.aucklandchamber.co.nz/blog/tag/diplomacy)
- [diversity (1)](https://blog.aucklandchamber.co.nz/blog/tag/diversity)
- [employees (1)](https://blog.aucklandchamber.co.nz/blog/tag/employees)
- [employment (1)](https://blog.aucklandchamber.co.nz/blog/tag/employment)
- [entrepreneur (1)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneur)
- [export (1)](https://blog.aucklandchamber.co.nz/blog/tag/export)
- [fta (1)](https://blog.aucklandchamber.co.nz/blog/tag/fta)
- [greater bay (1)](https://blog.aucklandchamber.co.nz/blog/tag/greater-bay)
- [growth (1)](https://blog.aucklandchamber.co.nz/blog/tag/growth)
- [hong kong (1)](https://blog.aucklandchamber.co.nz/blog/tag/hong-kong)
- [import (1)](https://blog.aucklandchamber.co.nz/blog/tag/import)
- [innovation (1)](https://blog.aucklandchamber.co.nz/blog/tag/innovation)
- [inspire (1)](https://blog.aucklandchamber.co.nz/blog/tag/inspire)
- [international trade (1)](https://blog.aucklandchamber.co.nz/blog/tag/international-trade)
- [investment (1)](https://blog.aucklandchamber.co.nz/blog/tag/investment)
- [job-seeker (1)](https://blog.aucklandchamber.co.nz/blog/tag/job-seeker)
- [membership (1)](https://blog.aucklandchamber.co.nz/blog/tag/membership)
- [mindfulness (1)](https://blog.aucklandchamber.co.nz/blog/tag/mindfulness)
- [mission statement (1)](https://blog.aucklandchamber.co.nz/blog/tag/mission-statement)
- [networking (1)](https://blog.aucklandchamber.co.nz/blog/tag/networking)
- [planning (1)](https://blog.aucklandchamber.co.nz/blog/tag/planning)
- [social media (1)](https://blog.aucklandchamber.co.nz/blog/tag/social-media)
- [strategy (1)](https://blog.aucklandchamber.co.nz/blog/tag/strategy)
- [stress management (1)](https://blog.aucklandchamber.co.nz/blog/tag/stress-management)
- [technology (1)](https://blog.aucklandchamber.co.nz/blog/tag/technology)
- [tourism (1)](https://blog.aucklandchamber.co.nz/blog/tag/tourism)
See all
### About The Chamber
Auckland Business Chamber is New Zealand’s largest business organisation and part of the New Zealand Chambers of Commerce network. [More](https://www.aucklandchamber.co.nz/about-us/).
### [Find a member](http://www.BusinessSearchAuckland.co.nz)
### Contact The Chamber
###### Auckland Business Chamber
Level 9, 90 Symonds Street
Grafton, Auckland 1010
P.O. Box 47, Auckland 1140
New Zealand
[Phone](tel:+64%209%20309%206100)
[membership@chamber.co.nz](mailto:membership@chamber.co.nz)
### Contact Me
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