--- title: Auckland Chamber Blog | defining vision description: defining vision | Welcome to the Auckland Chamber blog. Visit us here for updates, news and information about business in Auckland. --- [Document Certification](https://www.aucklandchamber.co.nz/international/export-document-certification/) [![](https://blog.aucklandchamber.co.nz/hubfs/February2018/Images/phone.png)0800 543 543](tel:0800%20543%20543) search... [Document Certification](https://www.aucklandchamber.co.nz/international/export-document-certification/) [![](https://blog.aucklandchamber.co.nz/hubfs/February2018/Images/chamberlogo29nov2107v2.png)](https://www.aucklandchamber.co.nz/) - - [Why Join](https://www.aucklandchamber.co.nz/why-join/) - [Employment](https://www.chamberemployment.co.nz/) - [Business Support](https://www.aucklandchamber.co.nz/business-support/) - [Media](https://www.aucklandchamber.co.nz/media/) - [Events & Training](https://www.aucklandchamber.co.nz/events-training/) - [Programmes](https://www.aucklandchamber.co.nz/programmes/) - [International](https://www.aucklandchamber.co.nz/international/) - [About Us](https://www.aucklandchamber.co.nz/about-us/) # Blog ## [Defining your vision](https://blog.aucklandchamber.co.nz/blog/defining-your-vision) By [Michael Barnett](https://blog.aucklandchamber.co.nz/blog/author/michael-barnett) on May 11, 2018 - [Tweet](https://twitter.com/share) [![](https://blog.aucklandchamber.co.nz/hubfs/shutterstock_347845511.jpg)](https://blog.aucklandchamber.co.nz/blog/defining-your-vision) ### defining your vision, mission and position The most important thing you need to do as a business owner is define your vision, mission and position. - What is your vision (what you want your business to be) - What is your mission (your purpose and values) - What is your position (what is unique about your business and offering, and what differentiates you in the market) You need to do this whether your business is just yourself, or you have a team. And whether you’ve just started or whether you’ve been going for years. Believe it or not, there are large, long-standing businesses that operate without one, two, or even all of these things! [Read More](https://blog.aucklandchamber.co.nz/blog/defining-your-vision) 0 Comments [Click here to read/write comments](https://blog.aucklandchamber.co.nz/blog/defining-your-vision#comments-listing) Topics: [Business planning](https://blog.aucklandchamber.co.nz/blog/tag/business-planning), [defining vision](https://blog.aucklandchamber.co.nz/blog/tag/defining-vision), [mission statement](https://blog.aucklandchamber.co.nz/blog/tag/mission-statement), [inspire](https://blog.aucklandchamber.co.nz/blog/tag/inspire) [All posts](https://blog.aucklandchamber.co.nz/blog/all) ### Welcome to the Auckland Business Chamber blog We hope you’ll find this content valuable and useful for your business. If you require any more resources or advice, please don’t hesitate to take advantage of our free library of tools available at [Chamber Business Tools](http://www.chamberbusinesstools.co.nz) or simply call us on 0800 543 543 and speak to one of our experts ### Subscribe ### Recent Posts ### Topics - [Resources (4)](https://blog.aucklandchamber.co.nz/blog/tag/resources) - [growing business (4)](https://blog.aucklandchamber.co.nz/blog/tag/growing-business) - [Business Support (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-support) - [Business planning (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-planning) - [Productivity (3)](https://blog.aucklandchamber.co.nz/blog/tag/productivity) - [Training (3)](https://blog.aucklandchamber.co.nz/blog/tag/training) - [business (3)](https://blog.aucklandchamber.co.nz/blog/tag/business) - [government (3)](https://blog.aucklandchamber.co.nz/blog/tag/government) - [start ups (3)](https://blog.aucklandchamber.co.nz/blog/tag/start-ups) - [Programmes (2)](https://blog.aucklandchamber.co.nz/blog/tag/programmes) - [SME (2)](https://blog.aucklandchamber.co.nz/blog/tag/sme) - [brand building (2)](https://blog.aucklandchamber.co.nz/blog/tag/brand-building) - [business mentors (2)](https://blog.aucklandchamber.co.nz/blog/tag/business-mentors) - [china (2)](https://blog.aucklandchamber.co.nz/blog/tag/china) - [entrepreneurs (2)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneurs) - [exports (2)](https://blog.aucklandchamber.co.nz/blog/tag/exports) - [get customers (2)](https://blog.aucklandchamber.co.nz/blog/tag/get-customers) - [trade (2)](https://blog.aucklandchamber.co.nz/blog/tag/trade) - [Getting customers (1)](https://blog.aucklandchamber.co.nz/blog/tag/getting-customers) - [Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/health) - [Physical Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/physical-health) - [Wellbeing (1)](https://blog.aucklandchamber.co.nz/blog/tag/wellbeing) - [Work-life Balance (1)](https://blog.aucklandchamber.co.nz/blog/tag/work-life-balance) - [authenticity (1)](https://blog.aucklandchamber.co.nz/blog/tag/authenticity) - [brand (1)](https://blog.aucklandchamber.co.nz/blog/tag/brand) - [business advice (1)](https://blog.aucklandchamber.co.nz/blog/tag/business-advice) - [careers (1)](https://blog.aucklandchamber.co.nz/blog/tag/careers) - [community (1)](https://blog.aucklandchamber.co.nz/blog/tag/community) - [course (1)](https://blog.aucklandchamber.co.nz/blog/tag/course) - [defining vision (1)](https://blog.aucklandchamber.co.nz/blog/tag/defining-vision) - [diplomacy (1)](https://blog.aucklandchamber.co.nz/blog/tag/diplomacy) - [diversity (1)](https://blog.aucklandchamber.co.nz/blog/tag/diversity) - [employees (1)](https://blog.aucklandchamber.co.nz/blog/tag/employees) - [employment (1)](https://blog.aucklandchamber.co.nz/blog/tag/employment) - [entrepreneur (1)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneur) - [export (1)](https://blog.aucklandchamber.co.nz/blog/tag/export) - [fta (1)](https://blog.aucklandchamber.co.nz/blog/tag/fta) - [greater bay (1)](https://blog.aucklandchamber.co.nz/blog/tag/greater-bay) - [growth (1)](https://blog.aucklandchamber.co.nz/blog/tag/growth) - [hong kong (1)](https://blog.aucklandchamber.co.nz/blog/tag/hong-kong) - [import (1)](https://blog.aucklandchamber.co.nz/blog/tag/import) - [innovation (1)](https://blog.aucklandchamber.co.nz/blog/tag/innovation) - [inspire (1)](https://blog.aucklandchamber.co.nz/blog/tag/inspire) - [international trade (1)](https://blog.aucklandchamber.co.nz/blog/tag/international-trade) - [investment (1)](https://blog.aucklandchamber.co.nz/blog/tag/investment) - [job-seeker (1)](https://blog.aucklandchamber.co.nz/blog/tag/job-seeker) - [membership (1)](https://blog.aucklandchamber.co.nz/blog/tag/membership) - [mindfulness (1)](https://blog.aucklandchamber.co.nz/blog/tag/mindfulness) - [mission statement (1)](https://blog.aucklandchamber.co.nz/blog/tag/mission-statement) - [networking (1)](https://blog.aucklandchamber.co.nz/blog/tag/networking) - [planning (1)](https://blog.aucklandchamber.co.nz/blog/tag/planning) - [social media (1)](https://blog.aucklandchamber.co.nz/blog/tag/social-media) - [strategy (1)](https://blog.aucklandchamber.co.nz/blog/tag/strategy) - [stress management (1)](https://blog.aucklandchamber.co.nz/blog/tag/stress-management) - [technology (1)](https://blog.aucklandchamber.co.nz/blog/tag/technology) - [tourism (1)](https://blog.aucklandchamber.co.nz/blog/tag/tourism) See all ### About The Chamber Auckland Business Chamber is New Zealand’s largest business organisation and part of the New Zealand Chambers of Commerce network. 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