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defining your vision, mission and position

The most important thing you need to do as a business owner is define your vision, mission and position.

• What is your vision (what you want your business to be)
• What is your mission (your purpose and values)
• What is your position (what is unique about your business and offering, and what differentiates you in the market)
  
  

You need to do this whether your business is just yourself, or you have a team. And whether you’ve just started or whether you’ve been going for years. Believe it or not, there are large, long-standing businesses that operate without one, two, or even all of these things!