--- title: Why You Need a Business Strategy description: You’ve got a great idea, you’ve got the passion, you’ve got the people... How do you bring it all together? image: https://blog.aucklandchamber.co.nz/hubfs/iStock-1210148736.jpg --- [Document Certification](https://www.aucklandchamber.co.nz/international/export-document-certification/) [![](https://blog.aucklandchamber.co.nz/hubfs/February2018/Images/phone.png)0800 543 543](tel:0800%20543%20543) search... [Document Certification](https://www.aucklandchamber.co.nz/international/export-document-certification/) [![](https://blog.aucklandchamber.co.nz/hubfs/February2018/Images/chamberlogo29nov2107v2.png)](https://www.aucklandchamber.co.nz/) - - [Why Join](https://www.aucklandchamber.co.nz/why-join/) - [Employment](https://www.chamberemployment.co.nz/) - [Business Support](https://www.aucklandchamber.co.nz/business-support/) - [Media](https://www.aucklandchamber.co.nz/media/) - [Events & Training](https://www.aucklandchamber.co.nz/events-training/) - [Programmes](https://www.aucklandchamber.co.nz/programmes/) - [International](https://www.aucklandchamber.co.nz/international/) - [About Us](https://www.aucklandchamber.co.nz/about-us/) # Blog # Why You Need a Business Strategy By [Auckland Business Chamber](https://blog.aucklandchamber.co.nz/blog/author/auckland-business-chamber) on June 29, 2021 - [Tweet](https://twitter.com/share) You’ve got a great idea, you’ve got the passion, you’ve got the people... How do you bring it all together? The answer is **a business strategy**. Put simply it is a plan that shows how you are going to achieve your goals. Ask yourself where is your business now? Where do you want to take it? What do you need to get it there? A good strategy will **set your direction**, get everyone on the same page, simplify decision-making and drive alignment. It **doesn’t** have to be complicated; it’s really about stepping back from your day-to-day operations to define your direction and then allocating the right planning, people and investment to achieve that plan. **A strategic plan focuses on mid to long-term goals and explains the basic strategies for achieving them. It differs from a business plan which is about setting short or mid-term goals.** So how to structure you plan? There is no set blueprint, but as a guide, it is good practice to include analysis of your internal and external drivers, using a method such as SWOT (strengths, weaknesses, opportunities, and threats), analysis, a vision statement, top level objectives, key actions, and a summary of resources you’ll need. An executive summary can also be useful for prospective investors and other external stakeholders. Next comes **implementation**. That involves assigning goals and responsibilities with budgets and deadlines to responsible owners. Key performance indicators (KPIs) and setting targets and deadlines will be needed. If you want to learn more, head to our [**Strategy Seminar**](https://www.aucklandchamber.co.nz/events-training/events/strategy-seminar-how-to-build-an-effective-strategy/) on Thursday, 8 July 2021 at the Cordis to hear from award-winning business leaders who have successfully implemented strategies to get them to where they are today.     Topics: [Business Support](https://blog.aucklandchamber.co.nz/blog/tag/business-support), [growing business](https://blog.aucklandchamber.co.nz/blog/tag/growing-business), [start ups](https://blog.aucklandchamber.co.nz/blog/tag/start-ups), [entrepreneur](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneur), [strategy](https://blog.aucklandchamber.co.nz/blog/tag/strategy), [planning](https://blog.aucklandchamber.co.nz/blog/tag/planning) ### Author: [Auckland Business Chamber](https://blog.aucklandchamber.co.nz/blog/author/auckland-business-chamber) ### Welcome to the Auckland Business Chamber blog We hope you’ll find this content valuable and useful for your business. If you require any more resources or advice, call us on 0800 543 543 and speak to one of our experts ### Subscribe ### Recent Posts ### Topics - [Resources (4)](https://blog.aucklandchamber.co.nz/blog/tag/resources) - [growing business (4)](https://blog.aucklandchamber.co.nz/blog/tag/growing-business) - [Business Support (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-support) - [Business planning (3)](https://blog.aucklandchamber.co.nz/blog/tag/business-planning) - [Productivity (3)](https://blog.aucklandchamber.co.nz/blog/tag/productivity) - [Training (3)](https://blog.aucklandchamber.co.nz/blog/tag/training) - [business (3)](https://blog.aucklandchamber.co.nz/blog/tag/business) - [government (3)](https://blog.aucklandchamber.co.nz/blog/tag/government) - [start ups (3)](https://blog.aucklandchamber.co.nz/blog/tag/start-ups) - [Programmes (2)](https://blog.aucklandchamber.co.nz/blog/tag/programmes) - [SME (2)](https://blog.aucklandchamber.co.nz/blog/tag/sme) - [brand building (2)](https://blog.aucklandchamber.co.nz/blog/tag/brand-building) - [business mentors (2)](https://blog.aucklandchamber.co.nz/blog/tag/business-mentors) - [china (2)](https://blog.aucklandchamber.co.nz/blog/tag/china) - [entrepreneurs (2)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneurs) - [exports (2)](https://blog.aucklandchamber.co.nz/blog/tag/exports) - [get customers (2)](https://blog.aucklandchamber.co.nz/blog/tag/get-customers) - [trade (2)](https://blog.aucklandchamber.co.nz/blog/tag/trade) - [Getting customers (1)](https://blog.aucklandchamber.co.nz/blog/tag/getting-customers) - [Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/health) - [Physical Health (1)](https://blog.aucklandchamber.co.nz/blog/tag/physical-health) - [Wellbeing (1)](https://blog.aucklandchamber.co.nz/blog/tag/wellbeing) - [Work-life Balance (1)](https://blog.aucklandchamber.co.nz/blog/tag/work-life-balance) - [authenticity (1)](https://blog.aucklandchamber.co.nz/blog/tag/authenticity) - [brand (1)](https://blog.aucklandchamber.co.nz/blog/tag/brand) - [business advice (1)](https://blog.aucklandchamber.co.nz/blog/tag/business-advice) - [careers (1)](https://blog.aucklandchamber.co.nz/blog/tag/careers) - [community (1)](https://blog.aucklandchamber.co.nz/blog/tag/community) - [course (1)](https://blog.aucklandchamber.co.nz/blog/tag/course) - [defining vision (1)](https://blog.aucklandchamber.co.nz/blog/tag/defining-vision) - [diplomacy (1)](https://blog.aucklandchamber.co.nz/blog/tag/diplomacy) - [diversity (1)](https://blog.aucklandchamber.co.nz/blog/tag/diversity) - [employees (1)](https://blog.aucklandchamber.co.nz/blog/tag/employees) - [employment (1)](https://blog.aucklandchamber.co.nz/blog/tag/employment) - [entrepreneur (1)](https://blog.aucklandchamber.co.nz/blog/tag/entrepreneur) - [export (1)](https://blog.aucklandchamber.co.nz/blog/tag/export) - [fta (1)](https://blog.aucklandchamber.co.nz/blog/tag/fta) - [greater bay (1)](https://blog.aucklandchamber.co.nz/blog/tag/greater-bay) - [growth (1)](https://blog.aucklandchamber.co.nz/blog/tag/growth) - [hong kong (1)](https://blog.aucklandchamber.co.nz/blog/tag/hong-kong) - [import (1)](https://blog.aucklandchamber.co.nz/blog/tag/import) - [innovation (1)](https://blog.aucklandchamber.co.nz/blog/tag/innovation) - [inspire (1)](https://blog.aucklandchamber.co.nz/blog/tag/inspire) - [international trade (1)](https://blog.aucklandchamber.co.nz/blog/tag/international-trade) - [investment (1)](https://blog.aucklandchamber.co.nz/blog/tag/investment) - [job-seeker (1)](https://blog.aucklandchamber.co.nz/blog/tag/job-seeker) - [membership (1)](https://blog.aucklandchamber.co.nz/blog/tag/membership) - [mindfulness (1)](https://blog.aucklandchamber.co.nz/blog/tag/mindfulness) - [mission statement (1)](https://blog.aucklandchamber.co.nz/blog/tag/mission-statement) - [networking (1)](https://blog.aucklandchamber.co.nz/blog/tag/networking) - [planning (1)](https://blog.aucklandchamber.co.nz/blog/tag/planning) - [social media (1)](https://blog.aucklandchamber.co.nz/blog/tag/social-media) - [strategy (1)](https://blog.aucklandchamber.co.nz/blog/tag/strategy) - [stress management (1)](https://blog.aucklandchamber.co.nz/blog/tag/stress-management) - [technology (1)](https://blog.aucklandchamber.co.nz/blog/tag/technology) - [tourism (1)](https://blog.aucklandchamber.co.nz/blog/tag/tourism) See all ### About The Chamber Auckland Business Chamber is New Zealand’s largest business organisation and part of the New Zealand Chambers of Commerce network. 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